About

About

aspekt is a creative consultancy and innovation studio building culture for a digital-first world. We bridge the physical and digital - crafting strategies and phygital experiences that blend emerging art, technology, and cultural foresight.


We help brands and institutions shape their interactive identity, launch standout campaigns and activations, and commission future-facing artworks and experiences - with clarity, creativity, and long-term cultural relevance.


Our projects range from immersive exhibitions, branded phygital activations and innovative campaigns to digital content, talent collaborations, and multisensory installations - all designed to connect meaningfully with audiences.


aspekt doesn’t chase culture - we create it.

aspekt is a creative consultancy and innovation studio building culture for a digital-first world. We bridge the physical and digital - crafting strategies and phygital experiences that blend emerging art, technology, and cultural foresight.


We help brands and institutions shape their interactive identity, launch standout campaigns and activations, and commission future-facing artworks and experiences - with clarity, creativity, and long-term cultural relevance.


Our projects range from immersive exhibitions, branded phygital activations and innovative campaigns to digital content, talent collaborations, and multisensory installations - all designed to connect meaningfully with audiences.


aspekt doesn’t chase culture - we create it.

With over 15 years of experience across the automotive, music, fashion, tech, travel, and hospitality industries, Ryan and Vanja co-lead aspekt - shaping the studio’s direction and delivering culture-forward solutions for a global client base.


Ryan brings a background in visionary creative direction, new media art, and emerging technologies, while Vanja contributes with experience in global strategic communications, innovative brand campaigning, and curated community building.


Working internationally, aspekt brings tailor-made teams to each project.

With over 15 years of experience across the automotive, music, fashion, tech, travel, and hospitality industries, Ryan and Vanja co-lead aspekt - shaping the studio’s direction and delivering culture-forward solutions for a global client base.


Ryan brings a background in visionary creative direction, new media art, and emerging technologies, while Vanja contributes with experience in global strategic communications, innovative brand campaigning, and curated community building.


Working internationally, aspekt brings tailor-made teams to each project.

"The future always flies in under the radar."

Ryan Roybal

Founder & Managing Partner

ryan@aspekt.ai

Vanja Prokić

Managing Partner

vanja@aspekt.ai

Services

Services

What We Do

Strategy

Strategy

Strategy

1/5

Providing strategic scaffolding that translates avant-garde ideas into lasting cultural impact - from insight to execution.

Identity Refresh

Cultural Programming

Innovation Consulting

Creative Storytelling

EXPERIENCES

EXPERIENCES

EXPERIENCES

2/5

Producing immersive moments that blur the line between physical presence and digital interaction.

Immersive Exhibitions

Multi-sensory Shows

Community Events

Product Launches

STORYTELLING

STORYTELLING

STORYTELLING

3/5

Crafting experiential content, from ad campaigns to digital scenography, that resonate across channels and mediums. 

Generative Art

Branded Content

Scene Art

Advertising Content

Talent

Talent

Talent

4/5

Elevating bold creative voices through strategic, future-forward positioning and selective collaborations.

Elevating bold creative voices through strategic, future-forward positioning and selective collaborations.

Talent Matchmaking

Artist Collaborations

Curator Matchmaking

Ambassador Programs 

Culture

Culture

Culture

5/5

Fostering the ecosystems, networks and narratives that move brands forward with purpose. 

Fostering the ecosystems, networks and narratives that move brands forward with purpose. 

Community Activations

Immersive Campaigns

Public Programming

Cultural Networks

Clients

We work with visionaries - daring and determined - bridging the physical and digital for exceptional human experiences.

We work with visionaries - daring and determined - bridging the physical and digital for exceptional human experiences.

We work with visionaries - daring and determined - bridging the physical and digital for exceptional human experiences.