aspekt

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aspekt is a creative consultancy and innovation studio building culture for a digital-first world. We bridge the physical and digital - crafting strategies and phygital experiences that blend emerging art, technology, and cultural foresight.

We help brands and institutions shape their interactive identity, launch standout campaigns and activations, and commission future-facing artworks and experiences - with clarity, creativity, and long-term cultural relevance.

Our projects range from immersive exhibitions, branded phygital activations and innovative campaigns to digital content, talent collaborations, and multisensory installations - all designed to connect meaningfully with audiences.

aspekt doesn’t chase culture - we create it.

With over 15 years of experience across the automotive, music, fashion, tech, travel, and hospitality industries, Ryan and Vanja co-lead aspekt - shaping the studio’s direction and delivering culture-forward solutions for a global client base.

Ryan brings a background in visionary creative direction, new media art, and emerging technologies, while Vanja contributes with experience in global strategic communications, innovative brand campaigning, and curated community building.

Working internationally, they build bespoke teams from a trusted network of creative and strategic consultants - tailored to every client and project.

"The future always flies in under the radar."

Ryan Roybal

Founder & Managing Partner

ryan@aspekt.ai

Vanja Prokić

Managing Partner

vanja@aspekt.ai

What We Do

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Strategy

1/5

Strategic scaffolding that translates avant-garde ideas into lasting cultural impact. We guide clients from insight to execution, integrating bold, tech-savvy thinking into cultural and commercial strategies.

Identity Refresh

Cultural Programming

Innovation Consulting

Creative Storytelling

EXPERIENCES

2/5

Crafting immersive moments where the tangible and the digital coalesce into experience. We design hybrid activations that blur the line between physical presence and digital interaction.

Immersive Exhibitions

Multi-sensory Shows

Community Events

Product Launches

STORYTELLING

3/5

Content that resonates across mediums - rooted in art, amplified through story. Our creative language brings identity and intention into visual form, creating artwork applicable to all channels.

Generative Art

Branded Content

Scene Art

Advertising Content

Talent

4/5

Elevating bold creative voices through strategic, future-forward representation.
We offer artists more than visibility - we support, position, and guide their practice in collaboration and growth.

Talent Matchmaking

Artist Collaborations

Curator Matchmaking

Ambassador Programs

Culture

5/5

Fostering the networks and narratives that move brands forward. We build ecosystems that inspire dialogue, presence, and purpose.

Community Activations

Immersive Campaigns

Public Programming

Cultural Networks

Clients